硅谷产品经理实战:从0到1打造新产品 Learn the Process of Building and Developing New Products
p01 课程介绍 Learn Product Management
课程目录
课程简介
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p01 课程介绍 Learn Product Management01:00
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p02 1.1 重新定义产品管理 (Re)Defining Product Management11:43
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p03 1.2 产品管理的使命 Your Mission, Should You Choose To Accept It09:13
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p04 1.3 什么是产品经理 What is a Product Manager?06:22
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p05 1.4 产品的生命周期 The Circle Of Life...Of A Product11:01
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p06 1.5 了解产品讯号 Reading The Signals08:24
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p07 1.6 产品开发的七个阶段 Seven Tips For Seven Phases Of Product Development14:06
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p08 1.7 玩个小游戏 Would You Like To Play A Game?11:52
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p09 2.1 章节介绍 So We're Doing This00:46
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p10 2.2 了解你的用户 Soylent Green Is Customers!12:49
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p11 2.3 谈谈用户调查 Talk Consumer Survey To Me08:31
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p12 2.4 如何问对的问题 Not All Questions Are Created Equal13:31
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p13 2.5 模拟用户访谈 A Serious Mock Interview14:26
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p14 2.6 风险和假设 No Cake For You: Risks And Assumptions06:45
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p15 2.7 MVP(最小可行性产品)介绍 MVPs: How To Not Throw Away Your Shot12:15
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p16 2.8 MVP的假设 MVPs: Many (and) Varied Persuasions10:59
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p17 2.9 MVP的魔力1:MVP的步骤 The Magic of Making MVPs: Part 108:47
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p18 2.10 MVP的魔力2:测试 The Magic Of Making MVPs: Part 203:45
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p19 2.11 MVP的魔力3:最后一步 The Magic Of Making MVPs: Part 308:55
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p20 2.12 指标体系 The Metrics System14:13
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p21 2.13 Airbnb案例分析 A Study In Getting AirBnb Out Of The Scarlet08:24
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p22 2.14 Airbnb的KPI The AirBnB-able Bride Metrics Case Study: Part 207:06
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p23 2.15 指标案例集 A Casebook Of Metrics12:08
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p24 3.1 章节介绍00:45
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p25 3.2 用户画像 Persona Of Interest12:22
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p26 3.3 建立真实的用户画像 Getting Real With Personas15:32
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p27 3.4 用户画像七要素 Persona Ex Machina10:41
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p28 3.5 开始创造产品功能 Features Part 1: Standing Alone Together09:28
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p29 3.6 让使用者满意 Features Part 2: May You Always Be Satisfied09:36
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p30 3.7 使用历程 Features Part 3: Who Tells Your (User) Story10:05
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p31 3.8 优先顺序1:组合需求 Prioritization Part 1: Some Assembly Required06:27
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p32 3.9 优先顺序2:功能依赖性 Prioritization Part 2: Which One Of These Is Dependent On The Ot07:46
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p33 3.10 优先顺序3:什么该先被完成 Prioritization Part 3: For The Greater Groups08:27
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p34 3.11 优先顺序4 Prioritization Part 4: And Then There Were Fonts04:15
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p35 4.1 让自己的点子被看到 Get Yourself Seen and Heard00:41
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p36 4.2 用户流程图 Go With The User Flow09:54
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p37 4.3 线框图 Draw Me Like One Of Your Wireframes05:31
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p38 4.4 产品概述 Bring It All Together: The Product Overview07:22
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p39 4.5 产品文档 Papers, Please: Product Documentation06:16
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p40 4.6 产品规格 Polishing Your (Product) Specs13:49
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p41 4.7 恭喜完成课程 Consider Yourself Project Managed00:57
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p42 5.1 问答 Your Product Management Questions Answered21:53
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p43 5.2 其它 Jobs to Be Done07:04
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